Unveils Brand-new Identity and Two Breakthrough Women Intimate Care Products
On June 30, Biocodex Vietnam officially hosted special internal event (1) to introduce the new brand identity of Saforelle, along with the debut of two innovative products — Saforelle Fresh and Saforelle Foam. This marked a significant milestone in the company’s strategy to expand its women’s health portfolio in the Vietnamese market.
Held at Biocodex Vietnam’s office in Ho Chi Minh City, the event brought together employees from across the country. It was an opportunity to reflect on the brand’s journey and build momentum for the road ahead — guided by the spirit of innovation, collaboration, and creativity at the heart of Biocodex’s values.
Leadership Remarks: Confidence in Innovation
Opening the event, Mr. David Fontana, General Manager of Biocodex Vietnam, shared:
The event also featured a remote message from Ms. Mary Pauline, representing the Global Marketing team, who expressed strong confidence in the Vietnam team and high expectations for the future of Saforelle in this market.
This was followed by inspiring presentations from Ms. Ngan Huynh, Marketing Director, outlining Saforelle’s marketing strategy, and Mr. Hung Nguyen, Sales Director, who introduced the business development plan. Their joint message underscored the importance of cross-functional alignment in achieving sustainable success.
Innovation Beyond Visual Identity
Beyond its refreshed look, the launch of Saforelle Fresh and Foam also reflects Biocodex Vietnam’s broader vision — to enhance product quality and better meet the evolving needs of Vietnamese women.
A Long-Term Commitment to Innovation
More than a product launch, this event reaffirmed Biocodex Vietnam’s enduring commitment to continuous innovation — striving to improve quality of life and deliver holistic health solutions to women and the wider Vietnamese consumer community.
📸 Let’s look back at some memorable moments from the “Saforelle Day” event:
(1): The event and its content are intended for internal communication purposes only.